Besides the obvious benefits of online reviews, public digital feedback from your happy (and angry) clients has hidden advantages too.
Yes, 84 percent of people trust online reviews as much as a personal recommendation. Yes, 74 percent of consumers say that positive reviews make them trust a local business more. Online reviews enhance your credibility and build trust.
But what else do they have to offer?
Check out the four benefits of online reviews you’ll enjoy when you know how to react and respond to customer feedback in an effective, constructive way.
1. Use Free Feedback to Your Advantage
Think about it: Businesses pay consultants thousands and thousands of dollars to analyze the customer experience and tell them what they’re doing right and where they’re going wrong.
You don’t need a pricey consulting firm — you just need to listen to what your clients are saying!
Online feedback holds a treasure trove of free advice. You’ll read about what the client liked and where they think you could improve. If you’re wise enough to pay attention, you can quickly and effectively enhance your product and service offerings to please your audience.
2. Repurpose User Generated Content for Your Digital Channels
Have an empty sidebar on your website? Don’t know what to post on Facebook? You can re-use online reviews in a range of different ways for all your digital profiles.
Create a gallery of positive reviews for your website, or use the content to power your social media presence. You’ll get more eyes on your best reviews, and you’ll have fuel for a great marketing strategy.
3. Demonstrate Your Superior Customer Service Skills
Bad review? No sweat. Learn how to respond to negative reviews, then take this opportunity to show the world your diplomatic side.
When future potential customers read negative remarks from a dissatisfied client, they’ll also read your professional, courteous response. It’s impressive and classy when a business owner takes the high road, and it will only add to your credibility. Everyone gets a negative review once in a while, but not everyone is known for handling it well.
4. Get in Good with Google
Some of Google’s algorithms and methods are confusing. And how Google assesses and ranks websites in search results is constantly changing. But one thing remains the same — Google likes businesses with lots of positive reviews.
You will rank better in search results when you have multiple reviews with a high star rating because of Google’s preferences, and because many of the keywords used in online reviews describe what your business does, which is exactly what other consumers are searching for. Online feedback enhances your SEO without you having to lift a finger.
Build Your Brand
Accrue Reviews can help you leverage the hidden benefits of online reviews by garnering those online reviews for you in the first place. Learn more about how we can help you build a positive brand image — call us today.